{"id":840,"date":"2007-06-11T23:39:03","date_gmt":"2007-06-11T15:39:03","guid":{"rendered":"https:\/\/www.gameimp.com\/archives\/2007\/06\/11\/840\/"},"modified":"2007-06-11T23:39:03","modified_gmt":"2007-06-11T15:39:03","slug":"viral-marketing-%e6%a9%9f%e9%80%a0%e5%bd%b1%e7%89%87%e8%88%87%e7%97%85%e6%af%92%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.gameimp.com\/?p=840","title":{"rendered":"[Viral Marketing] \u6a5f\u9020\u5f71\u7247\u8207\u75c5\u6bd2\u884c\u92b7"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.gameimp.com\/wp-content\/uploads\/2007\/06\/gamesmachinima12.jpg\" alt=\"Machinima12\" width=\"220\" height=\"164\" align=\"left\" \/>\u53bb\u5e7411\u6708\uff0c\u4e00\u90e8\u4ee5\u300a\u9b54\u7378\u4e16\u754c\u300b\uff08World of WarCraft\uff09\u904a\u6232\u70ba\u80cc\u666f\u7684\u52d5\u756b\u77ed\u7247\u300c\u827e\u6fa4\u62c9\u65af\u96fb\u5f71Top 3\u300d\u642c\u4e0a\u7576\u7d05\u5f71\u97f3\u5206\u4eab\u7db2\u7ad9Youtube\uff0c\u5275\u9020\u4e86144,511\u6b21\u7684\u9ede\u64ca\u8207\u700f\u89bd\u7387\uff1b\u540c\u4e00\u6642\u9593\uff0c\u8a72<a href=\"http:\/\/blog.yam.com\/afkplayers\">\u77ed\u7247\u88fd\u4f5c\u5718\u968a<\/a>\u4e5f\u63a8\u51fa\u4e86\u570b\u969b\u82f1\u8a9e\u7248\uff0c\u4e5f\u7de0\u9020\u4e86\u5c07\u8fd114\u842c\u6b21\u7684\u700f\u89bd\uff0c\u9084\u6709\u6578\u5341\u7b46\u4f86\u81ea\u4e16\u754c\u5404\u89d2\u843d\u7684\u8ff4\u97ff\u3002\u9019\u90e8\u77ed\u7247\u5b8c\u5168\u662f\u5229\u7528\u904a\u6232\u672c\u8eab\u7684\u4eba\u7269\u6a21\u578b\u82073D\u80cc\u666f\uff0c\u4ee5\u526a\u63a5\u300a\u9b54\u7378\u4e16\u754c\u300b\u7684\u904a\u6232\u904e\u7a0b\u3001\u518d\u7528Adobe AfterEffect\u7b49\u8edf\u9ad4\u52a0\u4e0a\u7279\u6548\u8207\u914d\u97f3\u6240\u88fd\u4f5c\u800c\u6210\u3002\u9019\u90e8\u5305\u542b\u4e86\u904a\u6232\u4e3b\u984c\u8207\u559c\u5287\u8da3\u5473\u7684\u77ed\u7247\u5438\u5f15\u4e86\u5f88\u591a\u7db2\u53cb\u7684\u6ce8\u610f\uff0c\u4f46\u537b\u4e26\u4e0d\u662f\u5076\u7136\u6240\u9020\u6210\u3002\u9019\u662f\u667a\u51e1\u8fea\u75c5\u6bd2\u884c\u92b7\u7684\u4e00\u90e8\u4efd\u3002<br \/>\n<!--more--><\/p>\n<p>\u9019\u7a2e\u5229\u7528\u904a\u6232\u5f15\u64ce\u4f86\u88fd\u4f5c\u52d5\u756b\u7684\u624b\u6cd5\u5176\u5be6\u6709\u500b\u5c08\u6709\u540d\u8a5e\uff0c\u53eb\u505a\u300c\u6a5f\u9020\u5f71\u7247\u300d\uff08Machinima\uff09\uff0c\u662f\u53d6\u82f1\u6587\u4e2d\u7684Machine\u8207Cinema\u5169\u5b57\u7684\u5408\u9ad4\u3002\u6700\u65e9\u7684\u6b77\u53f2\u6df5\u6e90\u53ef\u4ee5\u8ffd\u6eaf\u5230\u4e03\u96f6\u5e74\u4ee3\u672b\u671f\uff0c\u96fb\u5b50\u904a\u6232\u525b\u958b\u59cb\u767c\u5c55\u7684\u6642\u4ee3\u3002\u4f46\u771f\u6b63\u5f15\u8d77\u73a9\u5bb6\u958b\u59cb\u7559\u610f\u9019\u7a2e\u5275\u4f5c\u7684\u98a8\u6f6e\uff0c\u53ef\u80fd\u8981\u5230\u300a\u96f7\u795e\u4e4b\u939a\u300b\u4e00\u4ee3\u6216\u4e8c\u4ee3\u4e4b\u5f8c\u3002\u56e0\u70ba\u9019\u66423D\u6210\u50cf\u5f15\u64ce\u6280\u8853\u5df2\u7d93\u9010\u6f38\u6210\u719f\uff0c\u5229\u7528\u9019\u7a2e\u904a\u6232\u5f15\u64ce\u82073D\u6a21\u578b\u4f86\u88fd\u4f5c\u52d5\u756b\uff0c\u6bd4\u8f03\u6709\u5167\u5bb9\u751f\u7522\u4e0a\u7684\u5f48\u6027\u3002\u7576\u6642\u7684\u5f71\u8996\u5de5\u696d\u5df2\u7d93\u958b\u59cb\u52d5\u7528\u7e6a\u5716\u5de5\u4f5c\u7ad9\u53bb\u5efa\u6a21\u8207\u904b\u7b97\uff0c\u88fd\u4f5c\u51fa\u300c\u4f8f\u5138\u7d00\u516c\u5712\u300d\u9019\u7a2e\u5e7e\u53ef\u4e82\u771f\u7684\u52d5\u756b\u7279\u6548\u96fb\u5f71\uff0c\u76f8\u8f03\u65bc\u4f7f\u7528\u4f4e\u968e\u904a\u6232\u5f15\u64ce\u53bb\u904b\u7b97\u4e00\u90e8\u5287\u60c5\u7247\uff0c\u5c31\u50cf\u662f\u7f8e\u8ecd\u7684\u9ad8\u79d1\u6280\u7cbe\u9748\u70b8\u5f48\u5c0d\u4e0a\u8857\u982d\u6e38\u64ca\u968a\u7684\u83ab\u6d1b\u6258\u592b\u96de\u5c3e\u9152\uff08\u6c7d\u6cb9\u5f48\uff09\u4e00\u6a23\u3002\u4e0d\u8ad6\u662f\u88fd\u4f5c\u904e\u7a0b\u6216\u6210\u54c1\uff0c\u90fd\u6709\u5f88\u9060\u7684\u8ddd\u96e2\u3002\u4f46\u662f\u73a9\u5bb6\u7684\u5275\u610f\u4e0d\u6703\u53d7\u5230\u9019\u7a2e\u6280\u8853\u7684\u4fb7\u9650\uff0c\u76f8\u53cd\u7684\uff0c\u9019\u7a2e\u5ec9\u50f9\u7684\u6b66\u5668\u53cd\u800c\u6210\u70ba\u958b\u767c\u9752\u5e74\u5275\u610f\u7684\u91cd\u8981\u8ecd\u706b\u3002<\/p>\n<p>\u6700\u6709\u540d\u7684\u4f8b\u5b50\u5c31\u662f2001\u52302002\u5e74\u9593\uff0c\u6709\u4e00\u7fa4\u81ea\u7a31Drukengamers\uff08\u9152\u9189\u73a9\u5bb6\uff09\u7684\u300a\u6700\u5f8c\u4e00\u6230\u300b\uff08Halo\uff09\u73a9\u5bb6\u900f\u904e\u5074\u9304\u904a\u6232\u904e\u7a0b\u8207\u914d\u97f3\u7684\u65b9\u5f0f\uff0c\u6240\u88fd\u4f5c\u51fa\u4f86\u7684\u300c<a href=\"http:\/\/rvb.roosterteeth.com\/archive\/\">\u7d05\u5c0d\u85cd<\/a>\u300d\uff08Red VS. Blue\uff09\u7cfb\u5217\u80a5\u7682\u5287\u3002\u96d6\u7136\u300a\u6700\u5f8c\u4e00\u6230\u300b\u7684\u5287\u60c5\u80cc\u666f\u662f\u4eba\u985e\u8207\u5916\u661f\u7570\u5f62\u9593\u7684\u60b2\u58ef\u6230\u5f79\uff0c\u4f46\u5728\u9152\u9189\u73a9\u5bb6\u5011\u7684\u60e1\u652a\u4e4b\u4e0b\uff0c\u8b8a\u6210\u4e00\u7fa4\u661f\u969b\u8001\u5175\u7684\u760b\u72c2\u812b\u53e3\u79c0\uff0c\u4e26\u5f15\u8d77\u5168\u7403\u6027\u7684\u8ff4\u97ff\u3002\u7531\u65bc\u592a\u53d7\u6b61\u8fce\uff0c\u4ed6\u5011\u6700\u5f8c\u9084\u767c\u884cDVD\u4e0a\u5e02\uff0c\u4e26\u6210\u70ba\u5fae\u8edf\u7528\u4f86\u884c\u92b7\u300a\u6700\u5f8c\u4e00\u6230\u300b\u9019\u6b3e\u7cfb\u5217\u904a\u6232\u6642\u7684\u6d3b\u770b\u7248\u3002\u5f8c\u4f86\u7f8e\u5546\u85dd\u96fb\uff08EA\uff09\u9084\u548c\u4ed6\u5011\u7c3d\u4e0b\u4e00\u7d19\u5408\u7d04\uff0c\u8acb\u4ed6\u5011\u5c08\u8cac\u88fd\u4f5c\u300a\u6a21\u64ec\u5e02\u6c112\u300b\u7684\u7dda\u4e0a\u5f71\u96c6\u3002\u96a8\u8457\u904a\u62323D\u5f15\u64ce\u7684\u65e5\u76ca\u5f37\u5927\u8207MMORPG\u7684\u63a8\u6ce2\u52a9\u703e\uff0c\u6a5f\u9020\u5f71\u7247\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u8207\u91cd\u8996\uff0c\u4e26\u958b\u59cb\u6709\u81ea\u5df1\u5c08\u5c6c\u7684\u5f71\u5c55\u3002\u8a31\u591a\u77e5\u540d\u7684\u6a5f\u9020\u5f71\u7247\u5275\u9020\u5718\u968a\u4e26\u5e38\u5e38\u6210\u70ba\u904a\u6232\u5ee0\u5546\u7684\u8d0a\u52a9\u5c0d\u8c61\uff0c\u6216\u6574\u9ad4\u884c\u92b7\u8a08\u756b\u7684\u4e00\u74b0\u3002Drukengamers\u6240\u6539\u7d44\u6210\u7684Rooster Teeth Production\u5c31\u662f\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u4f60\u770b\uff0c\u4ed6\u5011\u539f\u672c\u770b\u8d77\u4f86\u5f88\u96a8\u4fbf\u7684\u66b1\u7a31\u9084\u8f49\u8b8a\u6210\u5f88\u5c08\u696d\u7684\u300cProduction\u300d\u88fd\u4f5c\u516c\u53f8\u5462\uff01<\/p>\n<p>\u539f\u672c\u4e3b\u8981\u7531\u71b1\u60c5\u73a9\u5bb6\u6240\u69cb\u6210\u7684\u6a5f\u9020\u5f71\u7247\u4e16\u754c\u4e5f\u958b\u59cb\u9010\u6f38\u6539\u8b8a\uff0c\u6709\u8d8a\u4f86\u8d8a\u591a\u7684\u300c\u5c08\u696d\u300d\u6216\u300c\u534a\u5c08\u696d\u300d\u597d\u624b\u958b\u59cb\u52a0\u5165\u9019\u500b\u9818\u57df\u3002\u9019\u5012\u4e0d\u662f\u56e0\u70ba\u5c08\u696d\u4eba\u58eb\u60f3\u8981\u300c\u8207\u6c11\u722d\u5229\u300d\uff0c\u800c\u662f\u56e0\u70ba\u73a9\u7db2\u8def\u904a\u6232\u7684\u4eba\u53e3\u9010\u6f38\u64f4\u5c55\u81f3\u5404\u500b\u968e\u5c64\u4e4b\u6545\u3002\u539f\u672c\u662f\u4ee5\u652a\u7b11\u77ed\u7247\u70ba\u4e3b\u7684\u6a5f\u9020\u5f71\u7247\u5e02\u5834\u4e5f\u958b\u59cb\u51fa\u73fe\u5f88\u591a\u56b4\u8085\u7684\u5275\u4f5c\u3002\u4f8b\u5982\u300a\u9b54\u7378\u4e16\u754c\u300b\u5c31\u6709\u5f88\u591a\u9577\u9054\u4e00\u5c0f\u6642\u4ee5\u4e0a\u7684\u6a5f\u9020\u5f71\u7247\u300c\u9245\u4f5c\u300d\u3002\u7279\u6548\u7f8e\u611f\u6216\u8a31\u4e0d\u53ca\u300c\u9b54\u6212\u300d\uff0c\u4f46\u904b\u93e1\u5e03\u5c40\u8207\u5167\u5bb9\u7cbe\u5f69\u7684\u7a0b\u5ea6\u53ef\u4e0d\u6703\u8f38\u7d66\u5b83\u5462\uff01\u9019\u4e9b\u5f71\u7247\u4e5f\u6210\u70ba\u5438\u5f15\u8a31\u591a\u73a9\u5bb6\u52a0\u5165\u300a\u9b54\u7378\u4e16\u754c\u300b\u904a\u6232\u7684\u52d5\u529b\u3002\u6700\u660e\u986f\u7684\u4f8b\u5b50\u5c31\u662f\u53e6\u4e00\u53f0\u7063\u6a5f\u9020\u5f71\u7247\u5091\u4f5c\u300c<a href=\"http:\/\/www.youtube.com\/watch?v=1UHfueeLrtg\">Eternal Legend<\/a>\u300d\u3002\u900f\u904e\u4f5c\u8005\u7684\u5de7\u624b\uff0c\u628a\u9019\u90e8\u7f8e\u5f0f\u98a8\u683c\u7684\u904a\u6232\u6539\u6210\u5f88\u6709\u65e5\u672c\u904a\u6a02\u5668\u98a8\u683c\u7684\u6a21\u6a23\uff0c\u8b93\u8a31\u591a\u539f\u672c\u6c92\u8208\u8da3\u73a9\u7f8e\u5f0f\u904a\u6232\u7684\u73a9\u5bb6\u90fd\u5927\u611f\u8208\u8da3\uff0c\u9084\u6709\u4e00\u4e9b\u5df2\u7d93\u5931\u53bb\u71b1\u60c5\u7684\u570b\u5916\u73a9\u5bb6\u5728\u770b\u904e\u5f71\u7247\u4e4b\u5f8c\uff0c\u8868\u793a\u81ea\u5df1\u53c8\u60f3\u958b\u59cb\u73a9\u300a\u9b54\u7378\u4e16\u754c\u300b\u4e86\u5462\u3002<\/p>\n<p>\u4e8b\u5be6\u4e0a\uff0c\u300c<a href=\"http:\/\/www.youtube.com\/watch?v=1UHfueeLrtg\">Eternal Legend<\/a>\u300d\u4e5f\u662f\u53c3\u52a0\u667a\u51a0\u8207\u65b0\u5e79\u7dda\u6240\u8209\u8fa6\u7684\u6a5f\u9020\u5f71\u7247\u7af6\u8cfd\u800c\u5f97\u734e\u6210\u540d\u7684\u4f5c\u54c1\u3002\u800c\u88fd\u4f5c\u300c\u827e\u6fa4\u62c9\u65af\u96fb\u5f71Top 3\u300d\u7684<a href=\"http:\/\/blog.yam.com\/afkplayers\">AFK Pl@yers<\/a>\u5718\u968a\u4e5f\u662f\u7576\u6642\u7af6\u8cfd\u7684\u5f97\u734e\u8005\u3002\u667a\u51a0\u8207\u65b0\u5e79\u7dda\u65e9\u5c31\u767c\u73fe\u9019\u7a2e\u77ed\u7247\u5c0d\u73a9\u5bb6\u7684\u5438\u5f15\u529b\uff0c\u958b\u59cb\u4e3b\u52d5\u652f\u52a9\u512a\u8cea\u5f71\u7247\u7684\u88fd\u4f5c\u3002AFK 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3\u300d\u5c31\u662f\u5728\u9019\u7a2e\u8108\u7d61\u4e0b\u8a95\u751f\u7684\u7522\u7269\u3002\u4ed6\u5011\u7684\u6700\u65b0\u4f5c\u54c1\u300c\u7d22\u723e\u7684\u8056\u8a95\u6a39\u300d\u4e5f\u5f88\u5feb\u5c31\u7d2f\u7a4d\u4e5d\u842c\u4ee5\u4e0a\u7684\u700f\u89bd\u6b21\u6578\uff0c\u667a\u51a0\u8207\u65b0\u5e79\u7dda\u66f4\u65bc\u5f71\u7247\u5f8c\u9762\u9644\u4e0a\u8fd1\u671f\u4fc3\u92b7\u65b9\u6848\u7684\u8a0a\u606f\uff0c\u4f01\u5716\u9054\u5230\u75c5\u6bd2\u884c\u92b7\u7684\u6548\u679c\u3002\u2028\u2028\u6240\u8b02\u7684\u300c\u75c5\u6bd2\u884c\u92b7\u300d\uff08Viral 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